Pre Order
Pre Order
The Pomelo Book is slated to be released this summer 2025!
Industry Folks Are Saying…
“With the coffee market in the midst of a seismic change this book is a must read for all coffee roastery owners!…this book provides you the framework to build, evaluate or evolve your coffee roasting business to survive in this new era for the coffee industry.”
Caleb Holstein - Co-Founder & CEO of Greensqure
“Coffee roasting or any business, for that matter, can always be looked upon as a child and will always need great parenting, guidance, and TLC. This is such a great resource!
Patrick Lau – Founder and CEO of Savor Brands
“Witty yet demanding, insightful yet practical, Luke pushes you to rethink your approach. By the end, you won’t just roast—you’ll run a thriving roastery.”
Philipp Schallberger - Sourcing, Roasting, Storytelling, Partner of Kaffeemacher, Switzerland
“Luke Waite has written a master class in operating a coffee roasting business. A must read for all specialty coffee professionals…His use of real data examples will help personalize the information and contextualize it for your business allowing you to learn from others mistakes.
Spencer Turer - Vice President at Coffee Enterprises and Founder of the Coffee Writers Guild
“Roasting coffee is simple, but running a roastery? That’s where the real trip begins. Luke is candid, laying it all out for you—the tension, the grind, the beauty of crafting something built to last. This book is essential as it is uplifting.”
Kurtis Kearby - QC Manager Benchmark Coffee Traders
“…Luke's breakdown of pricing, sales, and process optimization is an incredible resource, and it’s refreshing to read a guide like this written specifically for coffee roasters…If you want your roastery to thrive and need help putting the right systems in place, read this book!”
Carly Green - Sourcing & Quality Consultant and Founder of Cherry Love Coffee