Luke had a chance to interview Michael Wiser, the Marketing Team Lead for Cat & Cloud Coffee.

Have a listen to Michael’s perspective on branding in coffee, what it means to be helpful to wholesale accounts and retail buyers, and how the perception of your brand is sometimes outside of your control.

This episode was first recorded and released as a Good Folks, Doing Good Work podcast and was rereleased by the good folks at Cat & Cloud.

Chris Kornman of Royal Coffee and the host of Sourced: The Coffee Podcast interviewed Luke Waite about his new book.

They covered the topics of good being the enemy of great and vice versa, as well as whether it makes sense to scale your roastery.

Bill from San Franciscan Roaster Co. had Luke Waite on his podcast, Coffee Roasting Legends, to chat about his forthcoming book, the coffee business, and what it means to say yes to opportunity and receive affirmation from the folks around us who encourage us to take the next step.

David from Buy The Drip interviewed Luke Waite on the ins and outs of running a coffee roasting business, ensuring your margins are in your favor, and how anyone can get a quick win through iterative process optimization.

Have a listen below!

Lucia Solis broke her rule of “no guests” to better understand both ends of the supply circle a little better.

Thanks for making an exception and facilitating a great conversation.

Support her podcast work here.

Attend one of her Fermentation Training Camps (FTC’s) here.

John Wilt of the Actually Good Coffee Podcast had Luke Waite on his podcast to chat about his new book, The Owners Manual.

Thank you for asking inquisitive questions that serve roasters.

We hope you enjoy the conversation!

Chris Deferio had me on his podcast to share about my new book written for owners of coffee roasteries.

Thanks for being a generous host and asking probative and thoughtful questions to help owners.

GFDGW is an interview series where we interview folks throughout the coffee supply circle—from producers, exporters, importers and nearly everyone in between. The goal is to inspire you to bring more good into the world through your work, whether it’s in coffee or not.

Luke was interviewed on the Marketing Should Be Fun podcast and talked about how he helps coffee roasters get profitable and the loneliness that often comes with being an owner.

While we were at coffee fest chicago, our owner Luke was interviewed by Chris Deferio. They talked about roasting operations, growing profit in your coffee roaster and how to allow your identity to guide the decisions you make within your coffee roaster. Listen to the full podcast here.

We had the chance to share out take on roasting operations at coffee fest in chicago 2022. If you missed it, don’t fret. We recorded it for you here. If you’d like the deck that goes with this presentation, send us an email at pomelocoffee@gmail.com.

After our roasting operations session at coffee fest, we shared the stage with 5 coffee roasters from all over the country and we also recorded that session for you as well here.