A leader in pricing, strategy, and operations for specialty coffee roasters.

The Pomelo Process

We developed the Core 7—a framework that helps roastery owners build smarter, more profitable businesses by focusing on People, Processes, and Profit. In the last 9 years, it’s helped roasters double net profit, create new sales channels, and make strategic business decisions.

Roastery owners who master the Core 7 don’t follow the pack—they lead it.

Take the Core 7 Assessment

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Pre-Order - Physical Edition
Pre-Order - Digital Edition

Industry Leaders Say

“…His insights—shaped by years of experience…are invaluable….”

Xavier Alexander - Co-Founder of Metric Coffee

“…Witty yet demanding, insightful yet practical, Luke pushes you to rethink your approach.”

Philipp Schallberger - Sourcing, Roasting, Storytelling, Partner of Kaffeemacher, Switzerland

“…The Owner’s Manual…gives real…advice…to make a roastery work long-term…”

Carly Green - Sourcing & Quality Consultant and Founder of Cherry Love Coffee

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Listen

A podcast a little about coffee, mostly about good work people in coffee do.

Some past guests have been:

Lucia Solis - Luxia Coffee

Kat Melheim - Roaster Kat & Algrano

Philipp Shcallberger - Kaffeemacher

Lucia Bawot - Author & Founder of SANA

Kenzel Fallen - Three Keys Coffee

Xavier Alexander - Metric Coffee

Listen Here

A sanctuary for camaraderie, candid feedback, and professional development.

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Who We’ve Worked With

Be Bright Coffee + Ceramic Coffee + Drift Coffee & Kitchen + Good Intentions Coffee + Haven Coffee Roaster + Iron and Kin + Mayfly Coffee + New Math Coffee Roaster + Portrait Coffee + Purefi Coffee Roaster + Reverie Roasters + Rite Coffee + Sakrid Coffee + Sidecar Coffee + Starved Rock Roasting Company + Swisscontact + Swings Coffee + The Bike Library + Theory Coffee Roaster + Third Cup + Three Keys Coffee + Three Waves Coffee + Verb Coffee Roaster + Yellowstone Coffee Roaster

Be Bright Coffee + Ceramic Coffee + Drift Coffee & Kitchen + Good Intentions Coffee + Haven Coffee Roaster + Iron and Kin + Mayfly Coffee + New Math Coffee Roaster + Portrait Coffee + Purefi Coffee Roaster + Reverie Roasters + Rite Coffee + Sakrid Coffee + Sidecar Coffee + Starved Rock Roasting Company + Swisscontact + Swings Coffee + The Bike Library + Theory Coffee Roaster + Third Cup + Three Keys Coffee + Three Waves Coffee + Verb Coffee Roaster + Yellowstone Coffee Roaster


California​ + Florida​ + Georgia​ + Idaho​ + Illinois ​+ Iowa​ + Kansas​ + Montana​ + North Carolina​ + Tennessee + Texas + Virginia + Honduras

California​ + Florida​ + Georgia​ + Idaho​ + Illinois ​+ Iowa​ + Kansas​ + Montana​ + North Carolina​ + Tennessee + Texas + Virginia + Honduras

Where We’ve Worked


We’ve worked with 24 companies across 12 US states and in Honduras.

Interested in working with us? Reach out here!

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